GUY POREH has over 16 years of experience in the online advertising world. He recently left his position as the Chief Innovation Officer at Silver+Partners where he brought Wix.com to the US and helped them launch their US advertising campaign. Also of note is Guy’s experience working as the CEO of Y&R interactive and the EVP of New Media and BBDO Tel Aviv doing innovative work for Wrigley, Opel, and others. He also worked as the CEO of the online ad agency Redhead and worked with clients such as Paramount, Dreamworks, Orange, Unilever and more.
He ensures that his clients are always a step ahead of the competition in terms of innovative tech and digital products. His experiences inspired him to create and co found Snoox, a social recommendation platform, which was described as “Pinterest with a Purpose” by TechCrunch.
Guy has won international awards including Cannes Lions, Clio’s, New York Festival, and more. He is also the senior adviser on digital, social and innovation for Israel’s Ministry of Foreign Affairs.
YANIV DOR is an expert in project management and business development. With over 10 years of experience in which he guided blue chip clients such as Hilton Hotels, Bank of America, JP Morgan and more, he has guided his clients in projects from start to incredible results and he ensures every task is completed beyond expectations. Prior to working at Playground, Yaniv worked as the Site Manager for Visual Defense Inc. where he both founded and managed the Israeli branch and its’ activity.
Yaniv also worked as Project/Account manger at Kenshoo, one of Israel’s leading advertising technology companies.
Yaniv recently left his position working for the Government of Israel, Ministry of Defense, Mission to the U.S.
Some of Yaniv’s notable clients in his project management career include Fortune 500 companies such as Morgan Stanley, Deutche Bank, Credit Suisse, HSBC and more.